Designing and Managing a Salesforce

This course is designed as a three-act play. Act 1 will focus on building a Sales Foundation around designing a sales process and system for recurring revenue business models (e.g. SaaS). Students will gain certification and mastery in the latest sales methodologies (Winning by Design and Griffin Hill) that are driving innovation and new venture growth.

Act 2 is oriented around managing a salesforce to create new value for startup and growth firms. Students will apply sales architecture frameworks to address the topics of salesforce motivation, training, and compensation.

Finally, Act 3 will focus on the direct application of what you have learned in the previous acts and students will apply salesforce tools and technology. Students will develop sales blueprints, sales content, and technology tools in a salesforce consulting project.

In summary, this course is designed to deliver you resume and career-building tools that will help you become a thought-leader in how to drive sales and revenue across the firm.

Course leader

Sterling Bone

Target group

Master's level

Fee info

EUR 343: Exchange students: No Fee

Freemovers, EU/EEA: 343 EUR

Freemovers, NON-EU/EEA: 858 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available.