Place-Making in Tourism, Real Estate, Urban Policy and Retail

Places are geographical spaces with the meanings which we attach to them. These spaces and meanings are important for our life: the places we live in, where we consume and where we travel to. Places at different scales are also resources for businesses in various fields.
The course will help students to understand the importance of places and place-making, to critically reflect on different place-making approaches, and to equip them with related knowledge and skills.

The course covers the theoretical foundations and practical applications of place-making and place marketing. Different concepts of place and place-making are introduced, and practices of branding and destination management presented. The participants will discuss places as tourism destinations, as real estate developments and as spaces of consumption (retail) and public life. Our discussions will include cultural, geographical and commercial aspects as well as practical strategies for the planning and management of places.

Course leader

Werner Breitung

Target group

Bachelor's level

Fee info

EUR 343: Exchange students: No Fee

Freemovers, EU/EEA: 343 EUR

Freemovers, NON-EU/EEA: 730 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available.