Google Analytics and Web Traffic Acquisition

Marketing is heavily reliant on technology platforms to perform functions such as advertising, e-commerce, and data analysis. The main objective of this course is to make students familiar with several tools in the Google Marketing suite that they will need to be effective (Google Analytics, Google Data Studio, and Google Search and Media Ads). By teaching these tools, students will also gain theoretical knowledge of important key performance indicators (KPIs) in marketing, as well as user experience (UX) design.

Course leader

Daniel Brannon

Target group

Bachelor's level

Fee info

EUR 343: Exchange students: No Fee

Freemovers, EU/EEA: 343 EUR

Freemovers, NON-EU/EEA: 730 EUR

Books, course materials, social programme, and housing are not included in the fee.

Scholarships

No scholarships available.