6 August 2021
Google Analytics and Web Traffic Acquisitiononline course
Marketing is heavily reliant on technology platforms to perform functions such as advertising, e-commerce, and data analysis. The main objective of this course is to make students familiar with several tools in the Google Marketing suite that they will need to be effective (Google Analytics, Google Data Studio, and Google Search and Media Ads). By teaching these tools, students will also gain theoretical knowledge of important key performance indicators (KPIs) in marketing, as well as user experience (UX) design.
EUR 343: Exchange students: No Fee
Freemovers, EU/EEA: 343 EUR
Freemovers, NON-EU/EEA: 730 EUR
Books, course materials, social programme, and housing are not included in the fee.
No scholarships available.