Interactive International Marketing Strategy

online course

At the end of the course, students will:
1. Be knowledgeable about the academic theory, applied analytical frameworks and
concepts of international strategic marketing
2. Be skilled in the application of such theory to a unique and real case
3. Have practised combining analyses with research to develop a consistent
international marketing strategy
4. Have explored scenario planning and risk management techniques employed by
businesses to protect themselves from environmental turbulence and commercial
catastrophe
5. Have experienced working together in an international team to achieve an ambitious
objective
6. Have systematically analysed this experience using appropriate theory in order to
identify specific learnings and improvements for the future

Course leader

Pearce Alison, Northumbria University, United Kingdom

Target group

Bachelor students

Credits info

6 EC
Certificate of Attendance: awarded at the end of the summer school to all students who complete the 3-week programme.
Transcript of records (with credits and grades): awarded only to students who complete all course obligations and pass the final examination.

Fee info

EUR 500: What is included?

- tuition for online synchronous lectures and access to all course materials/software/platforms;
- non-refundable registration/administrative fee,
- Certificate of Attendance and Transcript of records;
- professional administrative support before, during and after the programme;
- some organized activities during the programme to foster the intercultural experience.

Scholarships

None.