Fribourg, Switzerland

How to Lead with Purpose and Global Impact

blended course
when 28 June 2021 - 7 July 2021
language English
duration 2 weeks
credits 5 EC
fee CHF 1250

Recent surveys show that next to traditional business-related objectives, millennials also believe that firms should pursue goals beneficial to society. At the same time, studies confirm that firms improve their performance when employees, in particular, mid-level managers next to senior executives believe in the purpose of their organization and when the pathway to reach this purpose is clear. This program aims to address both topics of sustainability and purpose-driven leadership.

Students will be introduced to the concepts and models of building corporate purpose. They will learn about the dual purpose-playbook for leaders, managers, entrepreneurs; different types of purpose-driven organizations, and the role of humane entrepreneurship.

Do note that the program includes a Kick-Off day on 29 May 2021.

Course leader

Professor Rico J. Baldegger, Dean School of Management Fribourg (HEG-FR), CH
Associate Professor Raphael Gaudart, Head of Master Studies (HEG-FR), CH

Target group

This program is open to Bachelor and Master students of all discipline. Students must be able to understand and follow management concepts.
Bachelor students in their final year of study are eligible to apply; Master students are eligible to apply regardless of their study year.

Fee info

CHF 1250: Accommodation not included in the fee