Porto, Portugal

Business Case Roadmap

online course
when 28 June 2021 - 9 July 2021
language English
duration 2 weeks
credits 3 EC
fee EUR 295

Current changes resulting from globalisation (and de-globalisation) and approximation of markets allowed us to identify a different set of lines of thought and actions taken by consumers and organisations in their attempts to survive and adapt to this new environment in which business is conducted. This course will seek to recognise the major market and consumer trends, which characterise the present business scenario, strongly marked by the digital paradigm.

Course leader

Susana Costa e Silva
Programme Coordinator

Target group

This course is aimed at those interested in getting acquainted to the lattest trends in marketing, either graduate or master students.


Students and recent graduates at undergraduate and graduate level of all areas.

Fluency in English, no knowledge of the Portuguese language is required.

More than 18 years old.

Course aim

The objective is to develop and inspire students with skills for understanding the direction marketing is taking and the ability to effectively respond to these developments in key areas - economic, social, technological, environmental and cultural.

Credits info

3 EC
Participants will obtain 3 ECTS, provided they attend all sessions and carry out the assessment to the level required. Assessment is based on a group assignment (65%) and an exam (35%)

Fee info

EUR 295: UCP former and current students are given a 10% discount and partner universities will have a 5% discount.

Fees include all the materials.

Católica Porto Business School reserves the right to cancel the course in case of not having a minimum number of students enrolled in the programme. If this is the case, the full tuition fee will be fully refunded.

The School will inform candidates on the final decision of opening the summer school by the 16th of June.