Aarhus, Denmark

Global Screen Cultures

This three-week intensive course introduces you to global screen culture(s), with a focus on the recent trend of transnationalisation. To begin with, we will take a brief look at how the production and distribution of fictional screen content now routinely cross national borders, and how marketing has increased in importance. Not only is today’s ‘mediascape’ global and hence more competitive, but there is a plethora of entertainment choices overall. The result is an ‘attention economy,’ where screen content needs to stand out, audiences need to be hooked fast, and they need to love what they see. From production and distribution, we turn to consumption. In detail we explore why in recent years, screen content from countries like Denmark (crime series), Korea (K-dramas), Turkey (‘dizi’ telenovelas) and others, have gained unexpected popularity across the world. Working with multiple case studies, we will consider the roles that language, cultural proximity, authenticity, identification with characters, and emotions (or ‘affect’) play in the transnational appeal of contemporary global screen entertainment.

Course leader

Andrea Esser

Target group

Bachelor's level

Fee info

EUR 830: EU/EEA citizens
EUR 1579: NON-EU/EEA citizens

Scholarships

No scholarships available