Sports Marketing & Sponsorship

Sports are appealing to millions of people throughout the world who enjoy participating in them and/or following them passionately as fans; as a result, sports is a strong global industry. Sports Marketing and Sponsorship examines aspects of the marketing of sports (to fans) as well as the marketing of any good or service through sports. Students will learn the theory and research pertaining to sports marketing and sponsorship along with how they apply to cases and practices in the sports industry. Examples and cases from international sports (e.g., Olympics, FIFA, UEFA, and the English Premier League) along with American sports (e.g., NFL and NBA) are incorporated within the course.

Course leader

Vassilis Dalakas

Target group

Bachelor's level

Fee info

EUR 346: EU/EEA citizens
EUR 730: NON-EU/EEA citizens

Scholarships

No scholarships available

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