Aarhus, Denmark

Understanding the Global Consumer

when 25 July 2022 - 12 August 2022
language English
duration 3 weeks
credits 10 EC
fee EUR 691

Understanding the needs and wants of a select group of consumers is imperative in sustaining business success and profitability. With the introduction of highly competitive and evolving global marketplaces, it becomes even more so. Marketing is the process of identifying and satisfying the dynamic and evolving consumers’ needs and wants through

Course leader

Foula Zografina Kopanidis

Target group

Master's level

Fee info

EUR 691: EU/EEA citizens
EUR 1717: NON-EU/EEA citizens


No scholarships available

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