Denmark, Aarhus

Decision Models in Marketing

when 5 August 2013 - 23 August 2013
duration 3 weeks
credits 5 EC

This course deals with concepts, methods, and applications of marketing decisions. Unlike most marketing courses that focus on conceptual material, this course will provide the students with analytic skills to translate conceptual understanding into specific operational plans – a skill that is in increasing demand in organizations today.

Course leader

Arne Floh, WU Vienna, Austria

Target group

Master's students

Course aim

The course objectives are:
• Help you understand how analytical techniques and computer models can enhance marketing decision-making
• Help you learn to view marketing phenomena and processes in ways that are amendable to decision modeling
• Expose you to a number of examples of the successful use of marketing engineering
• Provide you with a software tool kit that will enable you to apply marketing engineering to real marketing decision problems

Fee info

EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.