Vienna, Austria

Succeeding in International Business – Perspectives on Strategy, Markets, and Resources

when 8 July 2013 - 26 July 2013
duration 3 weeks
credits 7.5 EC
fee EUR 800

This undergraduate course focuses on elementary aspects of international business (IB), and procedures along its key components – strategy, markets, and resources. Respectively, the course aims to develop holistic thinking in a global business context. In this respect, the international class setting will as well provide you with an opportunity to sharpen your intercultural competencies and other soft skills.
Utilizing a teaching method that systematically combines lectures, class discussions, group workshops, and simulations, you will learn about theoretical key concepts of IB and their applications to specific managerial contexts within multinational companies (MNCs).
Overall, the course is managerial, incorporates multiple perspectives, and is contemporary. It is managerial in that it looks at IB through the lens of managers within multinational companies (MNCs). Its multiple perspectives capture the three IB core components strategy, markets, and resources which are essential to succeed in IB. The course is contemporary in that it
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incorporates and touches upon up-to-date managerial challenges in IB.

Course leader

WU university staff will hold this intensive course (6 ECTS) from Monday through Friday in the mornings.

Enrichment courses (1.5 ECTS) are held by renowned, international guest lecturers of WU partner universities and take place on selected afternoons.

Target group

General requirements are a minimum university standing of two years for undergraduates.

Course aim

By the end of the course students will have learned about
-The need for a holistic approach to IB incorporating perspectives on strategy, markets, and resources
-The idiosyncrasies involved in IB
-Key analytical tools and frameworks helpful for managers working in MNCs and IB contexts
-Solutions to contemporary IB problems

Credits info

7.5 EC
Students will attend one Intensive Course (in this case, International Business) and one Enrichment Course (either Intercultural Marketing or Strategies for Corporate Environmental Sustainability and Social Responsibility) and gain a total of 7.5 ECTS.

Fee info

EUR 800: Full tuition: 800 EUR OR reduced tuition: 400 EUR which applies to students who attend a WU partner university school
EUR 1190: In addition to the tuition fee, a program fee is also required. The following services are offered to all participants: -Enriching classes with an international perspective - Opportunities for intercultural exchange through the social and cultural program -Breakfast and lunch (Monday through Friday on lecture days) -Accommodation in the students’ residence hall -Internet access on campus and in residence halls - Company visits (in the Graduate Program) -Public transportation ticket within Vienna for the time of the session -Course materials -Use of WU's infrastructure -Grade Certificate


As a strategic focus of WU, students living and studying in a non-EU member state in Southeastern Europe or in Ukraine or Russia can apply for a WU Scholarship. Application for the WU scholarship is open to students studying and living in: Albania, Belaru