Madrid, Spain

Omnichannel E-Commerce

blended course
when 19 June 2023 - 14 July 2023
language Spanish
duration 4 weeks
credits 2.5 EC
fee EUR 1000

Internet has changed consumer behaviour, revolutionizing retail trade on a global scale. Consumers combine different sales channels to get the purchase experiences that best meet their needs at any time. This evolution in consumer behaviour goes hand in hand with an increasingly complex purchase process, forcing companies to shift their business management towards an omnichannel model. This course aims to help students to conceptualize different multichannel e-commerce models and provide the tools required to design omnichannel strategies to enhance business growth.

Course leader

Emiliano Acquila

Fee info

EUR 1000: Course tuition fee

Scholarships

Students who register before 28 February 2023 will receive a discounted rate.