Game in International Business Development: Play & Learn How to Run a Business Overseas

In this course, students work in groups on a simulation of a business expansion to one or many foreign markets. While using an online platform for business games, students must make business and marketing decisions to achieve certain preset objectives. The
algorithm adjusts market reactions according to students’ decisions. Teams will compete during 8 sessions: each session tallies with a one-year period. KPIs inform teams at the end of each session about their performance. Teams must make subsequent decisions
to improve their KPIs.

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

Applicants must have achieved at least an undergraduate level in a business discipline

Course aim

Upon completion of the course, participants should be able to:
▪ Understand the complexity of a business organization
▪ Learn how to leverage between different types of decisions to keep a company
competitive
▪ Manage the stress, the team members personal differences to keep harmony and
efficiency within the team
▪ Adopt a multidimensional approach of decision-making where decisions of different
aspects (finance, logistics, marketing, HR, etc.) are taken simultaneously
▪ Give feedback, receive feedback, analyze, understand, and react
▪ Orally present a topic and provide salient arguments
▪ Write business reports

Credits info

6 EC
6 ECTS Credits
30 class-hours + Independent learning hours

Fee info

EUR 1175: Early bird for application before 30, April 2023 : € 1025 (regular fee).
EUR 825: Partner University fee (please contact us : short-term@em-normandie.fr) to check eligibility.
Early bird for application before 30, April 2023 : € 675 (Partner University fee).