14 July 2023
The Belgian Brewery Industry in a Global Context: Business, Economics, Culture and Innovation
Belgium is not only home to the world’s biggest brewer, but in recent years has seen a rise of innovative micro-breweries and diversification of the beer market with potentially far-reaching implications for the business and economics of the brewery industry inside and outside the country. In November 2016, UNESCO even added ‘Belgian Beer Culture’ to the World Heritage List, highlighting the cultural importance and impact of the Belgian beer industry beyond pure business and economics. This course focuses on key principles and changes in the economics, marketing, production and innovation of the Belgian Brewery Industry in a Global Context. Taking the Belgian beer industry as a multi-faceted case study for studying core Business processes and developments in the field of the national and international beer market (including production, strategy, marketing and product innovation), this course also explores the impact of geography, culture and globalisation on Belgian beer businesses and their business strategies. The course includes company visits, guest lecture series and experiential learning and provides unique insights into the major shifts and changes of major the economics and business processes related to the brewery industry. In cooperation with key experts, this summer course will also include the possibility of learning the nuts and bolts of the beer brewing process itself.
Credits info
6 EC
Students have the choice to take this Summer Programme either with or without credits. You may register for a maximum of 2 courses (6 ECTS per course). Any combination is possible! Both obvious ones, like 'Human Rights and International Criminal Law' and 'The EU’s Approach to Democratisation and Human Rights', and less obvious ones, like 'European Cinema' and 'The Belgian Brewery Industry in a Global Context'. In the latter course, the famous Belgian beer industry is taken as a multi-faceted case study for studying core business processes and international market developments. On top of that, you will also get the possibility of learning the nuts and bolts of the beer brewing process yourself!
Another great thing about this Summer Programme is that you can also choose an internship as one of your two selected courses. Then you will actually be able to acquire working experience with one of our selected internship partners!
The Brussels School of Governance is an alliance between the Institute for European Studies (Vrije Universiteit Brussel) and Vesalius College. This Undergraduate Summer Programme is organised by Vesalius College.
Fee info
EUR 1300: For continuing students as well as for external students, the tuition fee per course (6 ECTS) is 1300 EUR.
Study Abroad students should get in touch with their Study Abroad Officer to enquire about tuition fees.
If you are a Study Abroad Officer from a partner university, please contact us to learn more about discounts available to your students.