Brand and Product Development in Luxury

This course gives a structured approach to innovation by understanding and implementing the different stages of new product development. From the emergence of the idea via the search for consumers’ insights, creative techniques, concept crafting to its marketing mix deployment in a luxury and sustainable context.

Course leader

For any information, please contact short-term@em-normandie.fr

Target group

Open to Undergraduate and Graduate students
CSR notions - Marking strategy basics - Market research fundamentals
For non-native speakers of English, B2 (CEFR) or equivalent (TOEFL IBT 72, IELTS 5.0, TOEIC 750) is highly recommended.

Course aim

By the end of this course, participants are able to: 
- Identify the challenges of innovation in the marketing strategy of the luxury brand in a constrainted and luxury environment by developing an intimate understanding of the consumer. 
- Conduct an innovative process : from the emergence of the idea to its commercialization through immersion in practice.

Credits info

6 EC
6 ECTS Credits
30 class-hours + Independent learning hours

Fee info

EUR 1250: Early bird for application before 30, April 2024 : € 1100 (regular fee)
EUR 890: Partner University fee (please contact us : short-term@em-normandie.fr) to check eligibility.
Early bird for application before 30, April 2024 : € 690 (Partner University fee)