Online Behavioral Research (GSERM Ljubljana 2024)

The Internet is revolutionizing how empirical research is conducted across the social sciences. Without the need for intermediaries, individual researchers can now conduct large-scale experiments on human participants, longitudinal surveys of rare populations, A/B tests on social media, and more. In this course, you will learn how to harness these opportunities while avoiding the many pitfalls of online research. The course is tailored for researchers in psychology, economics, business, and any other area of academia or industry who investigate human behavior.

For more information, please see our website.

Course leader

Gabriele Paolacci from Rotterdam School of Management, Erasmus University, the Netherlands

Target group

The course is tailored for researchers in psychology, economics, business, and any other area of academia or industry who investigate human behavior.

Course aim

We will cover the nuts and bolts of conducting “lab” experiments on alternative Internet platforms, including techniques to maximize the validity and reproducibility of research findings. We will also discuss how to unlock the potential of the Internet for more elaborate, richer designs that go beyond simple survey experiments (e.g., diary studies, “field” studies on social media), gathering externally valid insights about consumers, workers, and Internet users more generally. Importantly, technical and practical insights will explicitly serve the goal to improve the rigor and the publishability of participants’ own research. To this end, we will include discussions on whether and how to combine online and offline investigations, how to preregister and report online research in a paper, and more.

Credits info

4 EC
At the end of the course, participants receive a Certificate of Attendance and a Transcript of Records (if taking part in final examination).

Fee info

CHF 1000: Flat early bird discount worth CHF 100.00 (valid until 31 October 2023)

Scholarships

No