Economic Psychology

online course

The intensive course provides psychological expansion of various economic concepts to better understand the behaviour of individuals and groups. Psychological theory helps here to develop new approaches as well as to develop sound solutions, which account for the diversity and flexibility encountered. Various research methods are learned and how these can be applied in the fields of product development, HCI, business strategy, and
organizational design. Diverse research methods are combined, concentrating on empirical data and experimental approaches. Behavioural heterogeneity is to be investigated and better understood with all its facets concerning group diversity, social responsibility, fairness considerations, self-serving biases, and life satisfaction. Observable individual regularities inform personal coping strategies, but can also help with improving social design solutions. The course focuses on behavioural results concerning fundamental aspects of economic theory and of individual psychology. Applications are typically interdisciplinary and in practice break into distinct categories. The five days of the course begin with a broad introduction into the research background and the central concepts of economic psychology.
Then various fields of practice are investigated.
I: Decision making in the wild
II: Knowledge, attitudes, and lay meaning of money
III: Human resources and industrial engineering
IV: Consumer and market behaviour
V: Design effectiveness, fairness perception, and happiness research

Course leader

Philipp E OTTO, European University Viadrina, Germany

Target group

Doctoral Winter School is an online programme with courses intended for PhD students, post-docs, academics and professionals from different areas and all around the world.

Course aim

The purpose of this intensive course is to provide a basic introduction into Economic Psychology and its application in diverse business cases. On concrete examples the basic skills and techniques are developed to better account for the human complexities involved.

Credits info

4 EC
Participants who need ECTS credits for their PhD studies, can obtain an official Transcript of records upon completion of all course obligations with passing final examination/assesment.

Fee info

EUR 600: For more information please see our website.

Scholarships

No.