Germany, Bayreuth

Sport Marketing from an International Perspective, EASM Summer School 2016 at the University of Bayreuth

when 13 May 2016 - 17 May 2016
language English
duration 1 week
credits 6 EC
fee EUR 595

Learning Outcomes: Overview of international sport marketing aspects, e.g. in the field of fan behavior, value creation for customers, and sports and media. Introduction International Sport Marketing, Value co-creation for sport spectators and athletes, Sport Consumer Behavior, Sponsoring vs. Ambush Marketing, Pricing in Sport Management, Brand Management in Sport, Sport Marketing through innovative Services, Service-Profit Chain and Sport Management.

Course leader

Prof. Dr. Herbert Woratschek (under supervision of thernEASM Board)

Target group

The EASM Summer School is a great opportunity for Bachelor and Master students to enrich their degree with new insights in the field of International Sport Marketing. Participants have the chance to build up their own international network within the sports business and to make friends all over Europe.

Course aim

The focus will be on International Sport Marketing. Knowledge in this field is essential to all sport managers of non-profit and for-profit sport organizations. The learning objectives are: Getting new insights and expertise in the field of International Sport Marketing. Furthermore, students will be able to apply professional marketing tools in their sport organizations.

Credits info

6 EC
Courses of EASM Summer School are certified by EASM and the University ofrnBayreuth, Germany.rnIn addition, EASM Board ensures in cooperation with the local organizing universityrnthe teaching quality and improves the programme based on regular evaluations.

Fee info

EUR 595: Student fees cover: - study programme,rn- learning materials,rn- accommodation,rn- food & beverages andrn- amazing social activities according to the Bayreuth tradition ofrninternational seminars.rn• Students have to cover travel costs in addition.rn• Each year students can apply for a sponsored access.