5 August 2014
Strategic Management of Creativity and Innovation
Increasingly, organisations are exploring new paradigms to maximise the discovery and exploitation of ideas. Of course, this brings organisational tensions and challenges too. Our focus will be on developing participants’ understanding of the value, strategies and management approaches that enable creativity and innovation in complex organisations and environments. While theory frameworks will be reviewed during this course, the primary aim is to equip participants with real-world practical skills required to design and execute sustainable innovation strategies. During the course students will learn about several key concepts supporting innovation.
Louis Rinfret, Université du Québec
Innovation is the cornerstone of successful organisations and economies across the globe. Consider the growing pace at which we witness change in our environment as well as in the technological, social and geopolitical landscapes. Velocity is fuelling the need for innovation, and the pace is expected to intensify in the foreseeable future. Successful management of creativity and innovation is therefore critical in achieving sustainable competitive advantage. Most organisations have recognized this, but only a few have truly mastered the art. Managing innovation requires specific skills, which remain uncommon. This course is geared towards those interested in gaining a deeper understanding of the issues underpinning creativity and innovation in organisations, as well as the ways in which they can be developed and managed successfully.
EUR 0: Students on a bilateral exchange programme do not have to pay. Freemovers are obliged to pay participation fees while tuition fees only apply to freemovers from countries outside the EU/EEA/Switzerland.