France, Nantes

Branding and advertising strategies

when 20 May 2019 - 24 May 2019
language English
duration 1 week
credits 4 EC

This course teaches students to tackle global commercial communication problems and understand image impacts and results.

Course leader

Please contact us for more details:

Target group

upper undergraduate students
it's not recommended to take this module and the digital marketing module, please take one or the other

Course aim

Upon successful completion of this course, students will be able to:
•understand and apply a multi-channel methodology in the contextof product promotion while respecting the DNA of a brand;
•generate a global vision for the communication and marketing functions of an organisation;
•understand and apply principles of strategic and operationalmarketing
•develop and implement a strategy while considering risks,re sources, and stakeholders.

Credits info

4 EC
4 ECTS- 2 US credits

Fee info

EUR 0: no tuition fees for students from Audencia's partner institutions
EUR 500: 500 euros/module for freee movers