Social Media and Innovation

Featuring a one-day hackathon also run in Brazil, Portugal, Switzerland and the UK, this
course gives students a chance to explore media innovation in real terms.

Course leader

Please contact us for more details: summer@audencia.com

Target group

BA or master's degree students

Course aim

The aim of the module is to develop creative, flexible and innovative professionals who can
bring fresh thinking to an organization and understand the shifting media landscape.
Through team work and a range of design methods, you will create dynamic and innovative
ideas for a start-up media enterprise, social media product or launch your own journalistic
offering while accurately reflecting business imperatives.
The skills, knowledge and insights you gain in this class will be invaluable as you enter a
rapidly shifting media landscape. In this module, you will learn to research, develop, refine
and pitch an innovative idea that showcases your business knowledge, talents and market
acuity. Here are the main objectives:
1. Demonstrate knowledge of innovation processes
2. Understand the shifting media landscape as it impacts on varied industries
3. Demonstrate a developing understanding of core processes of national and
international media industries and changes in their business, economics and marketing.
4. Research and analyse economic practices and structures of start-ups in national
and international settings and contexts.

Credits info

4 EC
4 ECTS- 2US credits

Fee info

EUR 50: 50 euros application fees for all students
EUR 500: 500 euros/module for free movers

Scholarships

n/a