London, United Kingdom

Marketing Principles

when 17 June 2017 - 8 July 2017
language English
duration 3 weeks
credits 10 EC
fee GBP 1515

This module provides an essential introduction and prepares you to build on this at later stages, academically and professionally. In addition, it is core to several business degrees and the marketing pathway. With our teaching team, we hope that you will find this module inspiring and that it will provide you with a good foundation for recognising marketing and its positive and negative impact in your everyday world.

Target group

Students with an IELTS score of 6.0 or higher
Minimum age: 18

Course aim

The class aims to:
• Enable you to recognise, describe and relate your experience of marketing activities
• Enable you to identify the principal concepts and techniques of marketing and apply them to business problems
• Develop transferable skills necessary for marketing practice
• Critically understand the impact of marketing and the criticisms it faces

Credits info

10 EC
Each Summer School module is worth 20 UK credits (10 ECTS)
Official Transcripts are provided at the end of the course.

Fee info

GBP 1515: Tuition Fee per session
GBP : At the time of application, students have the opportunity to select from accommodation at two of the University of Westminster's centrally located Halls of Residence, as well as joining a comprehensive Social Programme including evening events in London, and weekend trips throughout the UK.
Prices vary and are available in full detail on our website.