15 July 2016
The Chinese Marketplace - Globalization and Local Transformation
This course addresses several major themes focusing on the dynamics of China’s unprecedented socioeconomic transformations. Topics covered will include the implications of globalization for everyday life in the local contexts, the rise of consumerism in contemporary China, important policies and various emerging markets etc. One important goal of this course is to provide a set of conceptual tools and a new perspective that will hopefully help you better describe and understand the social world around you. In learning this new perspective, I hope that you develop a critical, even “skeptical” view toward superficial explanations of take-for-granted practices by replacing your common sense understandings of interpersonal interactions with an uncommon sense about the links between individual experiences, structural forces and particular marketplaces.
It is my hope that we can work together as a learning community to explore issues of general interests. Well-documented case studies and business ethnographies will be woven into in-class discussions of these major themes as a way of grounding theory in marketing practices. Course reading is arranged in weekly units around specific thematic issues. Discussions of the case study materials will be accompanied by presentations of the instructor’s research on a range of topics related to the application of anthropological/sociological methods of inquiry to business practices in different field settings.
This course is taught at Fudan University (Shanghai,China) as part of the China Europe International Summer School (CEISS). CEISS is a collaboration between Fudan University (China), Peking University (China), Utrecht University (Netherlands), Freie Universität Berlin (Germany), Università Cattolica del Sacro Cuore (Italy) and Edvance Education International (China), offering summer courses that explore the world's main economic, social and political trends and themes and the way they impact on the economies and societies of Europe and China.
This course can be combined with the following CEISS courses:
- Global Sourcing and Supply Chain Management in China (Fudan University, 18 - 29 July 2016)
- Essentials of Investment Management (Fudan University, 18 - 29 July 2016)
- China and the Dynamics of Globalization (Fudan University, 18 - 29 July 2016)
- Asia-Pacific Security (Peking University, 18 - 29 July 2016)
- Humanism and Chinese Urbanization (Peking University, 18 - 29 July 2016)
- Contemporary and International Conflict Management (Utrecht University, 18 - 29 July 2016)
Prof. dr. Pan Tianshu (Fudan University)
Students of social sciences (incl. law, economics, business), sciences and engineering at senior undergraduate or graduate level with an interest in politics, governance, commerce and sustainability. A general background in business or the social sciences is desirable, but no specific expertise is required.
EUR 1645: course fees + course materials + housing + social programme