10 July 2015
The Power of Digital Marketing
Updating knowledge about the domain of Digital Marketing?
Understanding online strategies and gaining knowledge of the social media channels?
In need of a helicopter view?
Course leader
Hans Ruinemans
Target group
Bachelor and Master students, especially recommended for
Marketing
Communications
Media
Human Resource
Young Business High Potentials
Managers and Professionals in
Journalism
Marketing
Community management
Content development
Webcare
PR, Marketing & Communication
Entrepreneurs/Start ups
Course aim
At the conclusion of the course the participants have attained up-to-date knowledge about the domain of Digital Marketing. They achieved a helicopter overview, understand digital strategies, got knowledge of the most important social media channels, and learned to use media tools and upgrade presentation skills.
Credits info
1.5 EC
The course delivers 1,5 ECTs + a La Salle Certificate of Attendance
Fee info
EUR 770: Course including the course handouts and goody bag.
Housing is not included.