23 June 2017
Management de la mode et de la création
Fashion and luxury: history and current affairs
Monograph of emblematic creators
Understanding creative processes
Fashion and accessories brands and collections
Major markets around the world
Changes in distribution and consumption
E-commerce fashion
Merchandising Trends
Specificities of the fashion product: materials and shapes
Fashion and fragrances
Fashion and sustainable development
Communication issues and tools: social networks, advertising, fashion shows, events, sponsoring ...
New fashion press (magazines, blogs, shows ...)
A career in fashion and luxury: trades and functions
Course leader
Nathalie Ruelle, Directeur
Target group
The Summer School programs for students are open to students over 18 years of age in the course of graduate studies or young graduates, coming from all types of training and having an interest in fashion, design and luxury.
Course aim
Become familiar with the history and current affairs of the worlds of fashion and luxury.
A better knowledge of the brands and their strategies, the major markets, the stakes of distribution and consumption.
Analyze the messages conveyed by the brands.
Learn the specificities of the fashion product and its vocabulary.
Understand the role of new digital tools and their uses in fashion.
Discover the variety of creative industries.
Credits info
5 EC
Les participants qui remplissent les conditions de réussite du programme (assiduité et examen final) peuvent recevoir 5 crédits ECTS. Les étudiants sont invités à vérifier avec leur université d'origine si les crédits ECTS attribués par l'IFM sont éligibles.
Fee info
EUR 1400: Program fees include: tuition fees, visits, welcome breakfast and buffet.
EUR 0: Possibilité de ne suivre qu'une seule semaine, sur demande, auprès de summerschool@ifm-paris.com