23 August 2019
Consumer Behaviour and Branding
• Concept and principles of branding
• Consumers decision-making
• Cross cultural consumer behaviour
• World brands versus local brands
• Global marketing opportunities
• doc. Ing. Miloslava Chovancová, CSc. (firstname.lastname@example.org)
Everybody interested in this topic can participate in TBU Summer School 2019.
EUR 620: Fee for the first round of applicants. The fee covers course fee, accommodation, breakfasts and events.
EUR 670: Fee for the second round of applicants. The fee covers course fee, accommodation, breakfasts and events.