Czech Republic, Zlín

Consumer Behaviour and Branding

when 13 August 2018 - 24 August 2018
language English
duration 2 weeks
credits 3 ECTS
fee EUR 660

Subjects covered:

• Concept and principles of branding
• Consumers decision-making
• Cross cultural consumer behaviour
• World brands versus local brands
• Global marketing opportunities

Participation in all supporting events, which represent an important part of the programme of the 2018 TBU Summer School, is included in the fee. Participants can take engage in different entertainment activities, organised in the afternoons or evenings. Moreover, participants can look forward to participating in a weekend one-day trip, during which they will discover the beautiful surroundings of Zlín.

More information is available on our webpage or at

Course leader

• doc. Ing. Miloslava Chovancová, CSc.

Target group

Everybody interested in this topic can participate in TBU Summer School 2018.

Course aim

Within the TBU Summer School 2018 you have a great opportunity to gain more knowledge and practical experience in Consumer Behaviour and Branding, but also have fun in the multicultural environment, meet new friends and learn more about Czech culture and environment.

Fee info

EUR 660: Fee includes course fee, course materials, accommodation, breakfasts and different and very interesting events during the summer course.