Germany, Cologne

Web Survey Design

when 10 August 2020 - 14 August 2020
language English
duration 1 week
credits 4 EC
fee EUR 400

The focus of the course is on helping participants design and implement the best possible survey instruments for online data collection (both to be completed on PCs and mobile devices). The course will review the extensive empirical literature on the effects of web survey design on coverage, nonresponse, and measurement error, and provide practical examples and advice to maximize the quality of the data collected. Participants are encouraged to bring their own web survey projects to class.

Course leader

Prof. Dr. Florian Keusch, interim professorship in Statistics and Methodology, Department of Sociology, University of Mannheim and Adjunct Assistant Professor, Joint Program in Survey Methodology (JPSM), University of Maryland, USA.
Anne Elevelt, PhD ca

Target group

Participants will find the course useful if they:
- are designing or conducting online surveys or planning to do so;
- have used other modes (e.g., face-to-face, telephone, mail) for survey data collection in the past and are now considering to move to the web;
- have been using online surveys in the past but fell that they need to improve the design of their surveys.

Familiarity with survey research methods.

Course aim

By the end of the course participants will:
- recognize theoretical and practical issues when administering web surveys (using PCs and mobile devices) to collect data from individuals (i.e., consumers, household members, employees, members of an organization, etc.) and organizations;
- be able to appreciate the advantages and disadvantages of using web surveys as an alternative to other survey modes or using them in combination with other modes;
- know about issues regarding to sampling, recruitment, and participation in web surveys;
- understand the influence of using web surveys on different error components;
- be able to make design decisions based on empirical evidence about how users engage with web surveys;
- be able to make design decisions that accommodate respondents using different devices (i.e., PCs and laptops, tablet computers, smartphones) to fill out a questionnaire online.

Credits info

4 EC
- Certificate of attendance issued upon completion.
Optional bookings:
- 4 ECTS points via the University of Mannheim for regular attendance and satisfactory work on daily assignments and for submitting a paper/report of about 5000 words to the lecturer(s) up to 4 weeks after the end of the summer school (EUR 50).

Fee info

EUR 400: Student/PhD student rate.
EUR 600: Academic/non-profit rate.
The rates include the tuition fee, course materials, the academic program, access to library and IT facilities, coffee/tea, and a number of social activities.


5 scholarships for participation in one main course are available from the European Survey Research Association (ESRA).