Germany, Cologne

Web Survey Design

when 13 August 2018 - 17 August 2018
language English
duration 1 week
credits 4 ECTS
fee EUR 300

The primary focus of the course is on helping participants design the best possible survey instruments for online data collection. The course will review the extensive empirical literature on the effects of design on measurement error in Web surveys, and provide practical examples and advice to maximize the quality of the data collected. Participants are encouraged to bring their own Web survey projects to class. The instructors will be using LimeSurvey (open source software) to demonstrate various design issues.

Course leader

Prof. Mick P. Couper, PhD, is research professor at the Survey Research Center, University of Michigan, USA and the Joint Program in Survey Methodology.
Dr. Ines Schaurer is a social scientist at the GESIS-Leibniz Institute for Social Sciences, Germany,

Target group

Participants will find the course useful if
- they are designing or conducting online surveys or planning to do so;
- have some experience with (or knowledge of) questionnaire design.
The course will be particularly relevant for those with some prior experience with surveys in general, and Web surveys in particular.

Familiarity with survey research methods.

Course aim

By the end of the course participants will
- be able to design a Web survey to maximize the quality of the survey responses collected;
- be familiar with the research literature and relevant theories on measurement error in Web surveys;
- understand the role that design plays in the quality of data obtained from Web surveys;
- identify gaps in the methodological literature and design studies to address these gaps.

Credits info

- Certificate of attendance issued upon completion.
Optional bookings:
- 2 ECTS points via the University of Mannheim for regular attendance and satisfactory work on daily assignments (EUR 20).
- 4 ECTS points via the University of Mannheim for regular attendance and satisfactory work on daily assignments and for submitting a paper/report of about 5000 words to the lecturer(s) up to 4 weeks after the end of the summer school (EUR 50).

Fee info

EUR 300: Student/PhD student rate.
EUR 450: Academic/non-profit rate.
The rates include the tuition fee, course materials, the academic program, access to library and IT facilities, coffee/tea, and a number of social activities.


10 DAAD scholarships are available via the Center for Doctoral Studies in Social and Behavioral Sciences (CDSS) at the University of Mannheim.
5 ESRA scholarships are available for participation in one main course.