FLA: Future of Branding Week

Branding is UK's number one export. But what makes agencies in London so successful globally? Meet the legendary designers behind the greatest masterpieces and listen to their approach to brand strategy. Explore all the new possibilities from experiential and sound identity to branding in digital and motion design.

This one-week learning adventure is for people who want to understand what differentiates a good brand from a great one, how to create a legacy and what you need to know to succeed globally. This programme will help you to stay up-to-date with the newest trends in the industry, become better at what you do and find new ways to develop your career.

The programme includes talks, roundtables, mini-workshops, visits to exhibitions and professional discussions. You will also have a unique opportunity to get a behind the scenes look at the most influential agencies in London and meet fellow creatives from around the world.

Course leader

Max Orlov, art director at ONY and Glenn Garriock, co-founder of FormFiftyFive

Target group

Who is this programme for:

— Creative and art directors
— Brand managers and strategists
— Heads of marketing
— Graphic, motion, digital and packaging designers
— Everyone who is passionate about branding

Course aim

You will learn:
— latest trends in branding
— how to make brands more human
— what do new technologies mean for the branding industry
— how biggest design studios and creative agencies in London work
— what do you need to know about branding if you work in digital or motion design

Fee info

GBP 1995: £1,995
(Subject to 20% VAT; if you are paying as an individual living in Europe, UK or if you are a UK business)

Price includes:
— all talks, office visits, round tables and workshops
— exhibition entries and planned cultural activities during the programme
— party/networking event at the end of the week
— certificates
Price doesn't include banks transfer fees, food, travel, visa, accommodation or any other extra expenses.