Netherlands, Utrecht

European Business Skills, the Italian Version

when 16 July 2012 - 3 August 2012
duration 3 weeks
credits 6 EC
fee EUR 1345

This course offers a practical approach to running a business in a sustainable way, by studying two business cases on location (in Northern Italy and in the Netherlands).

The programme comprises two case studies. ‘Trust in textile’ focuses on the textile sector in Northern Italy, a major industry. But with especially Asia taking over large parts of the production process, the textile industry has changed dramatically. How did this happen, and what can the industry do to survive?
These first two weeks will take place at a partner university in Northern Italy.

In the second case study students focus on the highly successful agricultural industry in the Netherlands. Covered will be changes in economical, social and geographical factors favouring this industry, with a focus on how Dutch culture influenced the expansion of the market.

Course leader

Drs. Inez Meurs

Target group

The programme offers a strong practical orientation on business skills. Participants should be able and willing to step outside the world of books into what theories imply for real-life situations. A study background in business, marketing and/or finance is convenient, enthusiasm and an open mind are necessary!

Course aim

The aim of this course is to deepen students’ knowledge of the theoretical background needed to do business in a sustainable way, detailed in a practical approach of business situations.

Credits info

6 EC
Certificate of Attendance

Fee info

EUR 1345: Course + course materials + housing
Fee includes transfer to Utrecht, the Netherlands.


Utrecht Summer School doesn't offer scholarships for this course.

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