France, Nantes

Digital Marketing and CRM

when 3 June 2019 - 7 June 2019
language English
duration 1 week
credits 4 EC
fee EUR 500

This course enables students to develop a basic digital marketing strategy for a company and understand how to use key tools such as search engine advertisements, social media campaigns, content marketing etc.

Course leader

Please contact us for more details: summer@audencia.com

Target group

Upper undergraduate students.
This class is not recommended for students taking the branding and/or social media module from the summer programme

Course aim

Upon completion of the module the students should be able to:
Define goals and target groups of a digital marketing strategy
Know the advantages and disadvantages of the most important digital marketing and CRM tools
Apply digital marketing tools and CRM through hands-on experience

Credits info

4 EC
4 ECTS - 2 US

Fee info

EUR 500: 500 EUROS/module for free movers