21 July 2017
on course website
The luxury sector is a key asset in France and it requires a specific set of managerial skills and expertise. The HEC Paris Summer Program in Luxury Management is intended for students who demonstrate the following characteristics:
a curiosity to learn and understand the luxury business model
an interest for different ways of doing business
a taste for refined goods and services
The intensive summer program introduces participants to key concepts and principles of luxury management. The curriculum starts out with an in-depth understanding of luxury, its role in society and the key principles defining it. There is a particular focus on luxury brand management as well as the strategic perspectives and challenges for luxury brands in today’s world.
Participants are encouraged not only to learn new business principles but also to apply them in a real business setting. At the close of the two-week program, students present their team proposals to the concerned brand managers in a Final Jury.
Although the program is intended for participants who have limited experience in luxury, the material and teaching methods are designed in a way that will provide a challenging experience for those who already have some knowledge or experience in the luxury industry.
Anne MICHAUD - Academic Director - Affiliate Professor, HEC Paris
University level students or recent graduates
Upon successful completion of the summer program, participants will be able to:
Achieve familiarity with the luxury sector, its products and services;
Understand the key specificities of the luxury business in terms of managerial practices;
Apply the key management principles in the luxury industry to make appropriate business decisions;
Describe and analyze the characteristics of a luxury brand and get a sense of the prerequisites to be able to build one over time;
Develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities;
Understand the implications of a luxury strategy from a financial perspective.
Students who successfully complete the 2017 HEC Paris Summer School Program will obtain a course transcript for the equivalent of 7 ECTS. For credit transfer, students should verify with home institutions that credit earned will be applicable.
EUR 2520: Program fees include:
weekend bus transportation during the program from campus to downtown Paris
EUR 4680: For two intakes, or €6960 for three intakes
on course website