Netherlands, Amsterdam

Digital Brand Engagement

when 3 January 2017 - 3 January 2017
language English
credits 4 EC
fee EUR 800

Because consumers have more control over social media channels than over any other channel, brands really need to know what they are doing with their customer base. However, it isn't always clear how engagement can be achieved and measured.

Course leader

Simeona Petkova

Target group

Undergraduate students with good command of the English language and basic knowledge of Marketing.

Course aim

Businesses and brands alike are using social media to engage with their customers, and they are continuously looking for better ways to do it. This course teaches you the state of the art in online social media interaction and brand engagement.

Fee info

EUR 800: Please check the website www.amsterdamuas.com/summerschool for more information about the tuition fee, early bird discounts and the discount that applies for students from our partner institutes. Information about housing arrangements is also listed on the website.