Netherlands, Utrecht

Innovation in European Business: Challenges and Drivers of Innovation

when 3 July 2017 - 14 July 2017
language English
duration 2 weeks
credits 4 EC
fee EUR 1190

Having the capacity to deal with the ever-changing environment is the single most important factor for companies to remain in business successfully.
Explore innovation challenges faced by European companies and the solutions they find, gain insight on how business cultures in the European Union (EU) influence innovation, and discover the traits of innovative ventures and innovative people. Learn about optimization of supply chain management, new business models, clustering activities, corporate social responsibility, sustainable innovation, and creative approaches to brand identity.
This course combines a theoretical and practical approach using interactive lectures, group assignments, personal reflection and company visits.
Having the capacity to deal with an ever-changing environment is turning out to be the single most important factor for companies to remain in business successfully. With the European Union (EU) nowadays struggling for its once crucial role in the global economy this goes for European companies perhaps even more than those on other continents. Incredibly tough competition -both within the EU as well as from other parts of the world-, an economic crisis that does not seem to end, balancing between national rules and regulations on the one hand and the opportunities and barriers the EU offers on the other, are challenging European companies and initiatives in remaining successful players in their field.

This course offers you the opportunity to explore the challenges faced by European companies, the solutions they find, and gain insight on how the different business cultures in the EU influence the choices that are made. The optimization of supply chain management, implementation of new business models, strengthening cooperation through clustering activities, implementation of corporate social responsibility, focus on sustainable innovation, and creative approaches to brand identity – these are all (parts of) innovation strategies used by European companies to deal with their challenges and prepare for the future.

Participants will also learn that it does not just take that one big dream, or brilliant idea, or unique set of skills to bring about innovation: it requires hard work, a lot of thought, planning, help, and of course money.
In today's rapidly changing marketplace, the need for innovative and entrepreneurial skills increases: you are required to be an individual with the ability to combine management skills with innovation supportive behaviour. For the next generation of leaders this course offers the opportunity to develop the mind-set, skills, competencies and experiential learning that enable you to promote innovation either as a productive member of an emerging firm or as an entrepreneur.
During the course you will discover ‘Where do great innovative ideas come from?’ We will work on Passion, Values, Communication, and Team Diversity, and you will learn about your personal values and team dynamics.
You will follow workshops about developing your own creativity, opportunity-seeking and your opportunity-recognising ability.

The course combines a theoretical and practical approach. Interactive lectures, group assignments and company visits will help you to shape your views on what works and what doesn’t.

Course leader

Etienne Steens

Target group

This course is an interesting challenge for students in Business Studies, and is also open to bachelor and master students in other fields, as long as they have some background or a strong interest in innovation trends and topics in the EU. A good command of English is necessary.

Course aim

Participants will have increased their knowledge of and the skills needed to understand the challenges of innovation in a European business setting, they will have an understanding of current trends and topics, and will have experienced and increased their own innovative strengths, through assignments and case studies in which analyse and solve problems, and focus on the implications of theory for real-life.

Credits info

4 EC
Certificate of Attendance

Fee info

EUR 1190: Course + course materials + housing


Utrecht Summer School doesn't offer scholarships for this course.

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