21 August 2020
Digital Graphics (on campus)
In this course you will learn all you need to become aspiring graphic designer. You will learn how to sketch and prepare your project, how to turn it into reality using modern software and hardware tools, and how to edit it to a final version. You will also gain knowledge about current trends and popular methods in graphic design and its presentation.
Matt Mitacek, a visual designer with own Graphic studio and company
Young professionals and university students with intermediary level of English
Graphic Design course should deal with the most common topics in the most commercial sphere of advertising and graphic design branch. Hopefully, students will learn how to approach to different requests in graphic design and how to make successful visual communication.
Sketching and drawing - The most significant part of designing anything in the graphics industry. Students do not need to be skilled in drawing, this part should teach them how to work with the beginning ideas. They will learn about design elements such as colour, line, shape, space, texture.
Logo design - The part where ideas get it's form and become the actual design for companies, services, or products, considering the importance of logo design in the visual image of a company.
Typography - Students needs to know how to work with texts, fonts and basic principles of typography - its effects and even psychology used via typo to clients, selection of proper fonts with Corporate Identities or product designs. They are also exposed to technical and aesthetic issues, and communicative abilities of typography as individual forms and as text.
Product design - Lot of companies and services offers their own new products, students will learn how to approach to a product design, how to find a connection between company identity and product attributes. The topic is intended to provide awareness of the role of multiple functions in creating a new product
Corporate identity - A brand is expressed in a system of tangible items that fuel the recognition of that brand. These items will typically have a strong identity that separates them or makes them stand out from the crowd of brands on the market. This part should connect all the exercises together to make a functional identity of a company (there will be a selection of various kinds of businesses). Final state will contain brand manual.
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.
EUR 800: Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.
Please note, after the 30th of April 2020, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.
Online Alternative - we are fully prepared for an online version of the courses if the restrictions will still take place and your physical presence in Prague will not be possible. If this scenario will occur we will be refunding 200EUR as a discount for the online version of the courses.
In addition, we have adopted a COVID-19 Cancellation fee - in case the course will be cancelled without an online alternative or the Summer school program will not be happening/possible due to the lasting Coronavirus restrictions in your country or in the Czech Republic, we will be refunding all course fee back so the cancellation fee is 0EUR.
EUR 221: Accommodation fee for a 13night stay at Botic Student House starts at 17 EUR/night.
Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.