Czech Republic, Prague

Online Marketing Bootcamp

when 10 August 2020 - 24 August 2020
language English
duration 2 weeks
credits 5 EC
fee EUR 700

You have an exclusive opportunity to join our most popular and successful course, already taught third year in a row!

In this course you will learn everything about online marketing to get you started. You will learn how to create marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find newest information, trends and tools.

Course leader

Katerina Tauchenova

Katerina is a freelancer in the field of online marketing and focuses mainly on social media and content marketing.

Target group

Young professionals and university students with intermediary level of English

Course aim


Digital Marketing is a very broad mixture of marketing channels and people. After completion of the course, attendees will be able to:

◦ Create online marketing strategy
◦ Understand various online channels including
◦ PPC and RTB marketing
◦ Social Media Marketing
◦ E-mail Marketing
◦ Affiliate Marketing
◦ Content Marketing
◦ Understand basics of SEO and web analytics
◦ Understand the process of website development and how to include online marketing channels.
◦ Use the bets tools on the market and where to find the latest information and updates.
◦ Course will be built on practical workshops on real company cases.


◦ Students must be intermediate in spoken English (B1).
◦ For tasks to be performed in class they need to have access to a computer.
◦ Basics of HTML programming may be an advantage but it is not neccessary.



◦ Welcome ONLINE guys!
◦ There are people online, think like them!
◦ Introducing the world of online marketing and its endless possibilities.


◦ Introduction to web analytics
◦ You cannot do marketing if you do not know how to measure it!


◦ Social Media Marketing
◦ From Facebook to Chinese social networks


◦ Basics of SEO
◦ Basics of website development
◦ Introduction to CMS – WordPress, Joomla, Drupal, Tumblr, Kentico etc.
◦ Built your own blog!


◦ PPC and RTB
◦ Creating campaign in Adwords and Bing
◦ Retargeting and Remarketing


◦ Affiliate Marketing
◦ E-mail Marketing


◦ Connecting All Channels!
◦ Basic of UX (User Expirience)
◦ Basic of IT Project Management

DAY 8, 9, 10

◦ Real case studies from real businesses.
◦ We will create a marketing agency that will be performing real business with real data and money!

Credits info

5 EC
You will receive an official Certificate of Attendance upon completion of your course which you may use to show evidence of the skills you have learnt during the course and have the credits accepted by your home university.

Fee info

EUR 700: Course fee includes the application fee, study materials, Prague public transportation ticket for 2 weeks, afternoon/evening social activities and events, welcome drink and goodbye graduation party. Other expenses, such as meals, accommodation, insurance, personal expenses, extra activities (such as trips outside town over the weekend and entrance fees), and required equipment (i.e. pencils, paper for illustrations) are not included in the price.

Please note, after the 30th of April 2020 there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee.
EUR 221: Accommodation fee for a 13night stay at Botic Student House starts at 17 EUR/night.

Everyday afternoon or evening activities organized - sports, weekend trips, city tours, sightseeings, parties etc.

Register for this course
on course website