26 June 2020
Big Data: Marketing Analytics
This year, we offer two different big data modules, with dofferent approaches
Please read the syllabi carefully.
The marketing analytics course examines the interplay between Big Data and Marketing that is shaking firms
by the storm. It presents conceptual frameworks and models for understanding how firms
leverage technologies and big data for shaping digital marketing strategies.
Please contact us for more details: email@example.com
undergraduate students/master's degree students, young professionals welcome
Through the use of a case study, students will evaluate organizational competence,
conduct strategic and market research, detect multi-country trends with social media,
perform basic analytics, and develop multimode marketing strategy. Students will also
apply the techniques learned in a different industry for understanding the effectiveness of
digital media strategies.
EUR 50: 50 euros application fees for all students
EUR 500: 500 euros tuition fees for free movers