France, Nantes

Big Data: Marketing Analytics

when 22 June 2020 - 26 June 2020
language English
duration 1 week
credits 4 EC
fee EUR 50

This year, we offer two different big data modules, with dofferent approaches
Please read the syllabi carefully.

The marketing analytics course examines the interplay between Big Data and Marketing that is shaking firms
by the storm. It presents conceptual frameworks and models for understanding how firms
leverage technologies and big data for shaping digital marketing strategies.

Course leader

Please contact us for more details: summer@audencia.com

Target group

undergraduate students/master's degree students, young professionals welcome

Course aim

Through the use of a case study, students will evaluate organizational competence,
conduct strategic and market research, detect multi-country trends with social media,
perform basic analytics, and develop multimode marketing strategy. Students will also
apply the techniques learned in a different industry for understanding the effectiveness of
digital media strategies.

Fee info

EUR 50: 50 euros application fees for all students
EUR 500: 500 euros tuition fees for free movers

Scholarships

n/a