France, Créteil cedex 10

French Language in major French industries: fashion and « Le Luxe »

when 3 July 2017 - 13 July 2017
language French
duration 2 weeks
credits 3 EC
fee EUR 990

This course focuses on a French language approach of the main sectors of the French industry, such as Fashion and Luxury, giving the opportunity to the students to be able to make a professional use of the language regarding their goals in this field

Course leader

Adrian Alvarez

Target group

Students should be able to discuss and develop about those two axis in French language gaining an exclusive new linguistic skill that would allow them to communicate with French professionals of those sectors.
Students will be asked to make oral presentations at the end of the course regarding those subjects and take a writing final exam in order to confirm the mastery of technical language. Emphasis will be placed on the reinvestment of linguistic items in similar communication situations

The course is taught in French for B1 or B2 French level

Course aim

As the Luxury field is very wide, the course is based on two axis:

Hight quality handcraft and premium products:
• Craftsmen of the Luxury “Maisons” (folding work for Hermès’s famous “Carré”, Louboutin and Martin Grant by Gérard Lognon, feather work for Stéphane Rolland and saddlery by Hermès)
• Oenology ( winemaking process, wines French map, tasting method)

Digital Luxury Marketing:
• Position of the luxury field regarding digital communication, counterfeiting risks, brand image, characteristic services of the luxury brands and social networks.

Fee info

EUR 990: Academic and social program only: 990€
That includes courses, local transportation for 2 weeks, lunches and social and cultural activities
EUR 1641: All-inclusive program: Academic and social program with accommodation

All-inclusive program includes :
• Housing (56€ to 80€ per person and per night depending on the size of the room)
• Academic program
• 3 meals a day
• Local transportation
• Social and cultural events