Netherlands, Amsterdam

Fashion Forecasting, Marketing & Buying

when 15 July 2019 - 19 July 2019
language English
duration 1 week
fee EUR 595

Within this summer course Fashion Forecasting Marketing & Buying you will have the opportunity to study the marketing environment, apply research to inform future probable consumer needs and trends analysis, and will gain an understanding of fashion buying motives. he following topics are covered: Understanding consumers, Consumer profile, Trend prediction, Buying and target markets, Promotion campaigns, Sales promotion, Fashion PR, Fashion marketing & promotion trends and Fashion marketing frameworks for research & analysis.

Course leader

Cristiano Carciani

Target group

This summer course is open to all students at any age, with varying levels of experience, including beginners. It is an intensive one-week programme for who are looking to broaden their understanding of fashion. There are no formal entry requirements and no age limits.

Course aim

An exciting summer course from which you will gain both proficiency and understanding in forecasting, marketing and fashion buying.

Fee info

EUR 595: One week course, from Monday till Friday, 9:40 am - 4:00 pm.