Venice, Italy

Curating and Organizing an Exhibition or a Pavilion at the Venice Biennale

online course
when 27 September 2021 - 18 October 2021
language English
duration 3 weeks
credits 2.5 EC
fee EUR 2900

What is necessary to know about permissions, promotion, funding and more…to make a successful event.

The Venice Biennale is a large-scale international contemporary art exhibition. In early May, thousands of art-world denizens descend in the city for the opening of a new edition of the Biennale, the closely watched pageant of contemporary art that has been running—with a few interruptions—since 1895. The Biennale is arguably the most prestigious exhibition in the world, filled with history and also cloaked in myth.

The preview days brings 25,000 artists, collectors, curators, museum directors and journalists into the city, followed by 600,000 visitors in the six months after. For this reason it is extremely important to know how everything works.

Session 1.

What is the Venice Biennale and why everybody wants to be present. Identification of the keys points that all participants need to know before facing such import event.

Session 2.

First step the location. How to find the ideal location. Even though the city is small, for the Venice Biennale you need to be in a good quarter. How to find the right location. Prices. The place makes the difference.

Session 3.

Step 2. What do you need to know about your location. The exhibition space is in the Arsenale? Inside of the Biennale? Then is very important to know which are the rules to respect, the permissions you need and the best suppliers you can get.

Session 4.
Organizing your event in a place located in the city: the things changes and there are other permissions you need to provide, rules to respect, and of course the suppliers.

Session 5.

How to promote an event during the Biennale: this is the most intensive period and a part for the main exhibition organized by the Biennale, you have at least 300 more competitors. In the city during the Venice Biennale there almost 500 of shows, events and projects.

Timing and strategies is a key point in order to have a successful event.

Session 6.

Collateral events can be a good strategy to keep and attract the attention on your initiative. When is a collateral program useful for the promotion of your show and how should it work: dinners, parties, conference, workshop and presentation.

Session 7.

Your event needs more money! How do you identify possible sponsors. Which is the best strategy to approach a potential client for your initiative.

Session 8.

What can you do for your supporters. The Venice Biennale is an exclusive way to say thank you.

Session 9.

Venice is a tough city! No cars, therefore transports are only on boats. All about logistic: transports and suppliers. Taxi and restaurants. Hotels and flats. When you should start booking and arranging all these fundamental matters.

Session 10.

What you should not do at the Venice Biennale. Some key scenarios which should absolutely avoided.

The fee is 2900 euro.

Our Online Delivery Method Online Study Lectures effectively run over the week – Monday, Thursday and Friday from 6pm to 8pm CET – maintaining our usual tours’ focused, intensive and immersive experience.

Course leader

The School’s teaching staff is formed by Italian and international professionals, scholars, historians and art critics of recognized experience. Among them: Matt Williams (curator), Angela Vettese (art critic), Chira Barbieri (Peggy Guggenheim Collection)

Target group

How it works:
If you have questions that you were not able to raise in the discussions, you will also be able to communicate with your tutor by email.

Our online Intensive Courses are designed to enrich and deepen your understanding of a specific subject in an dynamic format. The courses are ideal for undergraduates, art professionals, and art lovers seeking to learn more about art and cultural history or to acquire specific knowledge/skills.

Course aim

Our Online Delivery Method
Online Study Luctures effectively run over the week – Monday, Thursday and Friday from 6pm to 8pm CET – maintaining our usual tours focused, intensive and immersive experience. During the lectures, through original documents the different prospective of the singular editions of the Biennale, will be carefully examine. Photos, letters, video will be the support to understand the display and the ideas standing behind the shows.
Live Seminars
Each lecture is two hours long at the end we will have a half an hour for questions and discussions. Your tutor will hold live seminars with you on and discussions are accessed via a web-link which we will email to you. These sessions enable you to ‘meet’ your tutor and fellow students. To participate you will only need an internet enabled device; you do not need a account.

Fee info

EUR 2900: You can choose to follow one or more courses you are particularly interested. The fee per course is 2900 euro. In case you choose to take part to more then one course, a discount of 100 euro will be applied to the fee of the next courses.
The course fee includes expert tuition and reading material.
Any income generated by the Short Courses is used to support the work of The School for Curatorial Studies Venice in order to advance the curatorial study and to support the artists.

How to Book and Payment of Fees
Full payment is due at the time of booking to book:
Stage 1: Reservation
 Please complete the admission form below and return it by email to:
 We will then send you an email in reply letting you know whether a place is available on your chosen course. If so, we will reserve your place and give you a link to make payment

Stage 2: Payment
 Once you have our confirmation, you can proceed to make payment using the link which you have also been sent. Payments should be by bank transfer.

The courses have a limited number of places, the admissions are closed as soon as the courses are full.