United Kingdom, London

Communications and Marketing

when 15 July 2018 - 4 August 2018
language English
duration 3 weeks
credits 7.5 EC
fee GBP 1995

This interactive and practical course will explore key communication and marketing concepts such as brand, reputation and stakeholder engagement.

You will learn about persuasive and ethical interpersonal and organisational communication, the design of effective stakeholder communication strategies and the importance of reputation management. You will be introduced to key marketing concepts to help you understand audience behaviour and the significance of brands and the development of marketing strategy.

The course will be delivered by expert scholars and practitioners from the relevant fields and with industry experience using a mixture of workshops, master classes and seminars. You will acquire skills and understanding which will help you perform with greater confidence as a marketer and communicator.

Course leader

Dr Karen Saunders

Target group

The course is suitable for students studying at undergraduate and postgraduate level who wish to learn about these disciplines. You do not need any prior knowledge to study this course.

Course aim

This interactive and practical course will explore key communication and marketing concepts such as brand, reputation and stakeholder engagement. It will teach you how to communicate and market more effectively in a networked, digital world of multiple, global and diverse stakeholders, essential in our modern world.

Credits info

7.5 EC
Equivalent of a 15 CAT module from an Undergraduate Degree.
European system: 7.5 ECTS
US system: approximately 3 credits.

Fee info

GBP 1995: Tuition Fee (various discounts available including early booking 10% reduced fee)

Scholarships

- If you apply before the 30 April 2018 you will be given a 10% discount code to enter at our payment pages.
- For groups of 5 or more students from the same institution, Warwick partners and alumni we offer a 20% discount on tuition fees and a tuition