France, Nantes

Global sales

when 27 May 2019 - 31 May 2019
language English
duration 1 week
credits 4 EC
fee EUR 500

Selling is a fundamental part of business. As business is becoming more global and the customer marketplace is expanding beyond borders, the dynamics of buyer-seller relationships are becoming more complex and increasingly influenced by culture. This course is designed to teach you about professional sales and creating customer value in a global market. Potential buyer-seller interactions that are influenced and altered in an international context will be the focus of the course.

Course leader

Please contact us for more details: summer@audencia.com

Target group

BA students (master's degree students or young professionals welcome too)
limited spots available

Course aim

• Foster a customer-oriented and ethical approach to professional and global selling
• Develop critical thinking skills and decision making abilities as it pertains to relevant global sales topics
• Via experiential learning, demonstrate an understanding and application of the sales process
• Improve your communication skills: verbal and listening

Credits info

4 EC
4 ECTS / 2 US

Fee info

EUR 500: 500 euros/module for free movers, no tuition fees for students from partner institutions, if nominated
EUR 600: offer with accommodation included. contact us for more details if interested

Scholarships

n/a