10 August 2018
on course website
Strategic Stakeholder Management
This course will enable participants to understand and acquire the tools necessary to strategically manage the stakeholders in and around their business firms. Stakeholders are groups and individuals with valid interests in the activities and outcomes of a firm and upon whom the firm relies in order to achieve its objectives.
In this course, participants will learn and understand the origins and foundations of stakeholder management, the value added that a stakeholder approach brings to the field of strategic management, who are the firm’s stakeholders, how stakeholder management works and a number of tools to deal with stakeholders, develop value creating stakeholder strategies and the how they can develop a Stakeholder-‐based Strategic Control System.
The course will consist of lectures, in-class case discussions and a simulation.
Textbook: Freeman, R. E., Harrison, J. S., and Zyglidopoulos S., Stakeholder Management: Concepts and Strategies. Forthcoming Spring 2018, Cambridge, UK: Cambridge University Press.
Participants are required to bring their laptop to the course.
Adam Smith Business School
University of Glasgow
Advanced bachelor and masters students would have adequate skills and knowledge to deal successfully with the topics of this course. Professionals having experienced some of the issues discussed in this course in their work environment would also be able to deal with the course successfully and bring an extra real-‐life flavor to the course.
After this course you are able to:
1. Understand strategic stakeholder management and its value.
2. Create value creating stakeholder strategies.
3. Use a number of stakeholder analysis tools.
4. Develop a Stakeholder-‐based Strategic Control System.
EUR 650: The fee includes the registration fees, course materials, access to library and IT facilities, coffee/tea, lunch, and a number of social activities.
We offer several reduced fees:
€ 585 early bird discount- deadline 1 April 2018 (10%)
€ 553 partner + RU discount (15%)
€ 488 early bird + partner + RU discount (25%)
on course website