International Business Planning

This course will provide the students with the basic technical, financial and information al skills
to develop a business plan for use in attracting global investment. lt will permit to students to
understand the implementation of a large and complex international project. International
business planning is a very important stage of the preparatory period for entering an
international market. lt summarizes ail the information collected from foreign market research
and risk assessment. Based on obtained information a company checks feasibility of continuing
international business planning and makes first go-or-not-to-go decision.
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The planning phase of International Business Planning is a final stage when a company puts together its foreign market entry plan and considers ail steps that musbe taken in order to succeed in international business.
Students must have prerequisite financial accounting skills.

Please note: Students taking this cours, should also take either take "Value Creation in M&As", "Business & Management Ethics" or "Strategic Alliances & Mergers Acquisitions" of the Audencia Winter Program, as they would otherwise have several days off during the week.

Application deadline: November 15th, 2016

Course leader

Contact Sarah Morkowsky, Winter Program Manager: smorkowsky@audencia.com for more details

Target group

Graduate students

Course aim

Planning for new operations as well as for going concerns will be demonstrates through lecture, case studies and practical application.
Emphasis will be equally divided between the marketing and financial aspects of business planning.