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Communication, Media and Journalism

Marketing for the Digital Era

When:

24 June - 05 July 2019

School:

HEC Paris Summer School Programs

Institution:

HEC Paris

City:

Jouy-en-Josas

Country:

France

Language:

English

Credits:

7 EC

Fee:

2960 EUR

Interested?
Please note: this course has already ended
Marketing for the Digital Era

About

This intensive summer program is designed for students who aspire to integrate and maximize the power of Digital in their future roles. Students will learn how Digital can be used to develop business and maximize performance capabilities. Students will have the opportunity to practice what they learn by creating a Digital Marketing plan for an existing brand in Luxury or High-tech domain.

Course leader

Vincent Fraitot, Academic Director

Target group

University-level students or recent graduates from multi-disciplinary backgrounds.

Course aim

Our vision is for all participants in the Summer School program to gain a strong competitive advantage by mastering the digital dimension of marketing strategy. The methodologies and tools used in this intensive program will also prove to be real assets for students' future careers.

Fee info

Fee

2960 EUR, Program fees include tuition fees, on-campus housing, student card, sports access and extra-curricular on-campus activities.

Fee

5500 EUR, 7 900€ for three programs. Participants can attend one, two or three intakes. One program only can be selected by intake.

Interested?

When:

24 June - 05 July 2019

School:

HEC Paris Summer School Programs

Institution:

HEC Paris

Language:

English

Credits:

7 EC

Visit school

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