Marketing for the Digital Era

About

This intensive summer program is designed for students who aspire to integrate and maximize the power of Digital in their future roles. Students will learn how Digital can be used to develop business and maximize performance capabilities. Students will have the opportunity to practice what they learn by creating a Digital Marketing plan for an existing brand in Luxury or High-tech domain.

Course leader

Vincent Fraitot, Academic Director

Target group

University-level students or recent graduates from multi-disciplinary backgrounds.

Course aim

Our vision is for all participants in the Summer School program to gain a strong competitive advantage by mastering the digital dimension of marketing strategy. The methodologies and tools used in this intensive program will also prove to be real assets for students' future careers.

Fee info