Turku, Finland
Branding and Sales Skills
When:
04 August - 15 August 2025
Credits:
5 EC
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Communication, Media and Journalism
When:
18 June - 26 June 2023
School:
Institution:
Independent School
City:
Country:
Language:
English
Credits:
0.0 EC
Fee:
590 EUR
Semiotics is the science that analyzes how meanings are created and function in culture. Marketing communication is all about meaning, so semiotics is very useful here. Semiotic research helps understand contemporary culture through decoding its signs (and as signs we see visual images, words, practices, events, films, music). Semioticians see consciously what the majority of people take unconsciously and thus can not reveal during standard consumer research. As a result, we give recommendations to a brand which messages to choose for communication strategy and how to code them in videos, print ads, packaging,
and etc.
Maria Papanthymou, PhD in Social Psychology, commercial semiotician with over 15 years of experience. Maria has worked with international corporations such as Danone, PepsiCo, Nestle, as well as with small local brands, across a wide range of topics.
Marketing communication professionals, research specialists, designers, bloggers, business owners. Students of the relevant disciplines.
To get basic theoretical knowledge and practical tools to apply semiotics in marketing strategy development and creative process.
Fee
590 EUR, Tuition fee includes 4 hours of classroom work per day during 8 days and supervision of personal projects.
Fee
520 EUR, Accommodation fee includes a private room with a bathroom and a kitchenette, daily transfer to the beach and several entertaining activities on the island,
When:
18 June - 26 June 2023
School:
Institution:
Independent School
Language:
English
Credits:
0.0 EC
Turku, Finland
When:
04 August - 15 August 2025
Credits:
5 EC
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Nottingham, United Kingdom
When:
21 July - 01 August 2025
Credits:
5 EC
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Zagreb and Ĺ ibenik, Croatia
When:
30 June - 25 July 2025
Credits:
10.0 EC
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