20 July 2012
Much of world economy today is dominated by services. The distinctive nature of the services sector comes from their very intangibility, which impacts their conception, design, communication, delivery, and purchase and consumption. Other characteristics of services like heterogeneity perish ability and simultaneity also increases the complexities of management. These problems encountered in service businesses need to be articulated and tackled by managers. The course aims to provide insight to concepts related to management and marketing of services. Course offered by Department of Business Administration.
Vinita Sahay, Institute of Management Technology, Ghaziabad
Please see website for further information.
EUR 1: Please see website for further information: http://www.au.dk/en/summeruniversity/application/tuitionfeeandparticipationfee/