How to successfully build or expand your summer school
25 - 26 September Utrecht, The NetherlandsThis September we will offer a tailor made workshop in which our experts will give you all the tools you need to successfully build and expand your summer or winter school. Last year's workshop was a great success and this year we hope to top that. In 1,5 days we'll take you through the whole process of developing, expanding and marketing your summer programme. Interested in how to increase your student numbers? Then this workshop is for you!
During the workshop you will
Learn how to expand your programme
Share experienceswith fellow participants
Discover all the marketing tools you need
Learn how to achieve your recruitment goals
Be trained on how to create more student visibility
The workshop will be provided by our experts
Jeroen Torenbeek
Founder Utrecht summer school
In the context of the international aspirations of Utrecht University, he managed to expand the Utrecht Summer School from 400 to 4.000 participants from all over the world in a period of 15 years. Torenbeek's efforts made the Utrecht Summer School the biggest in the EU, if not worldwide. He has received numerous awards for his achievements in the field of internationalisation of higher education, including the Bo Gregersen Award, Utrecht Network Award and a royal distinction of the House of Orange-Nassau.
Wendy Schellens
Marketing & Communications Expert
Wendy Schellens has 25 years' experience, working in various (international) Marketing & Communications management positions in different sectors and companies like BT, Cushman & Wakefield, Cargill, Signify/Philips Lighting and Trust International. As owner of WensCom, she's active in the field of marketing, communications & PR as an independent consultant. She worked on the online marketing & communications strategy for Utrecht Summer School 2019/2020 and has conducted marketing training for international participants on how to successfully organise a summer school.
Maggy Ovaa
Expert on internationalisation of research and education
Maggy Ovaa works partly as a strategic advisor to the Executive Board of the University Medical Center Utrecht/Faculty of Medicine of Utrecht University and partly as an independent consultant developing and implementing strategies for internationalization of research and education. Before she has worked as head of the international office of Inholland University of Applied Sciences. She has been active in the development and implementation of several summer courses in collaboration with the University Medical Center Utrecht and Utrecht Summer School. Maggy holds an M.A. degree in International Affairs and in Latin-America Studies from Utrecht University.
Marc Gebuis
Co-owner Summer Schools in Europe.eu
One of his accomplishments is the increase in Utrecht Summer School participants from 300 to 3000 during the time he worked there. Marc Gebuis is chairman of Babel, an (academic) language centre based in Utrecht, the Netherlands, and is a language partner of Utrecht University. He has a background in online marketing and communication science, holding a Master's degree in the latter from VU Amsterdam (Vrije Universiteit Amsterdam). He is an active member of the European Association for International Education where he was the chair of the Expert Community Language and Culture.
Don't miss this opportunity and register now
25 - 26 September Utrecht, The NetherlandsThe workshop will take place two days before the EAIE in Rotterdam. This will give you the chance and time to combine our event with the visit of the conference and to already connect with fellow EAIE participants working in the field of summer schools. Curious about the programme?
