The workshops of 2021 have taken place and were a big success! Therefore, we are happy to annouce that we will be back in 2022. Next year fall you will again have the opportunity to gain more knowledge on starting or expanding your summerschool and learn from our experts. The programme for 2022 will be announced soon.
 
 
2021
 
At Summer Schools in Europe, we are supporting anyone who wants to start or optimise a summer school.
 
Students were glued to their homes for two summers because of the pandemic. As more people are fully vaccinated, we expect summer schools to be able to open their physical doors to students again. That is why this summer offers your school better chances than ever to attract numerous students. If you have not already, this is the perfect moment to start your summer school. 
 
We are happy to announce that we are organising three different workshops in October 2021, for beginning, intermediate and advanced summer school leaders. Originally founded by Utrecht Summer School these workshops will take place in the historical centre of Utrecht at the office of Summer Schools in Europe. While the workshops are intended to increase your knowledge, we think it is important to connect and exchange knowledge with other school leaders as well. Therefore we will set up a visit to the office of Utrecht Summer School and a social programme including network drinks with all three groups. We invite you to join one of the workshops depending on your plans for your school. Find more information about each workshop below. We hope to welcome you in Utrecht this upcoming autumn!
 
The workshops will be provided by the following four experts:
 
Jeroen Torenbeek founded the Utrecht Summer School in 1986. In the context of the international aspirations of Utrecht University, he managed to expand the Utrecht Summer School from 400 to 4.000 participants from all over the world in a period of 15 years. The current Utrecht Summer School still organises about 200 courses on bachelor, master, PhD and professional level, also in collaboration with the University of Applied Sciences and the School of the Arts. Torenbeek's efforts made the Utrecht Summer School the biggest in the EU, if not worldwide. He has received numerous awards for his achievements in the field of internationalisation of higher education, including the Bo Gregersen Award, Utrecht Network Award and a royal distinction of the House of Orange-Nassau.
 
Wendy Schellens has 25 years' experience, working in various (international) Marketing & Communications management positions in different sectors and companies like BT, Cushman & Wakefield, Cargill, Signify/Philips Lighting and Trust International. As owner of WensCom, she’s active in the field of marketing, communications & PR as an independent consultant. She worked on the online marketing & communications strategy for Utrecht Summer School 2019/2020 and has conducted marketing training for international participants on how to successfully organize a summer school.
 
Maggy Ovaa works partly as a strategic advisor to the Executive Board of the University Medical Center Utrecht/Faculty of Medicine of Utrecht University and partly as an independent consultant developing and implementing strategies for internationalization of research and education. Before she has worked as head of the international office of Inholland University of Applied Sciences. She has been active in the development and implementation of several summer courses in collaboration with the University Medical Center Utrecht and Utrecht Summer School. Maggy holds an M.A. degree in International Affairs and in Latin-America Studies from Utrecht University.
 
Marc Gebuis is co-owner of Summer Schools in Europe.eu and is active in the field of internationalisation for 15 years, with a focus on short-term (summer) programmes. Among his accomplishments is seeing an increase in Utrecht Summer School participants from 300 to 3000 during the time he worked there. Marc Gebuis is chairman of Babel, an (academic) language centre based in Utrecht, the Netherlands, and is a language partner of Utrecht University. He has a background in online marketing and communication science, holding a Master’s degree in the latter from VU Amsterdam (Vrije Universiteit Amsterdam). He is an active member of the European Association for International Education where he was the chair of the Expert Community Language and Culture.
 
If you are interested in one of our workshops you can register here. The tentative programmes for the programmes are listed below.
 
If you would like to get more information, please contact Carlijn.
 
Team Summer Schools in Europe
 
 
Workshops 2021
 
 
Workshop 1: How do you successfully set up a summer school?
October 28 – October 29, 2021

This two-day workshop is for those about to embark on their summer school-adventure.

Tentative programme
Day 1: We pay attention to the goals of Summer Schools. Why does your university wants to start one? What is the best starting programming? And how you can further expand your Summer School in the following years? In the afternoon we talk about the internal organization. We treat questions such as: how do you find the right teachers and how can you compensate them? And of course we also pay attention to marketing. Both digital marketing and other ways, like through conferences.

Day 2: The second day we continue with the marketing of your Summer School, which can include topics such as target group segmentation, analytics, conversion optimization, the use of portals for student recruitment, marketing funnel, marketing/communication plan essentials and content marketing. We then talk about partner collaborations, both within and outside your own institution. Partners within the city, but also possible partner Summer Schools. What are the possibilities and how do you make good agreements? In the afternoon we pay a visit the office of the Utrecht Summer School. We conclude with drinks and a Q&A with all three groups together.

Target group: University administrators (considering) starting a summer school
Speakers: Jeroen Torenbeek, Maggy Ovaa, Wendy Schellens, Marc Gebuis
Fee: € 950,- for two days
Including lunches, dinner and social programme
Excluding accommodation 
 
 
 
Workshop 2: How do you successfully expand your summer school? 
October 28 – October 29, 2021


This two-day workshop is for those with already one or a few years of experience and ready to further expand their summer schools.

Tentative programme
Day 1: The workshop starts with a short presentation of the respective Summer Schools, followed by feedback from the trainers and the other participants. Next, we pay attention to marketing. Some examples of topics are: target group segmentation, analytics, conversion optimization, the use of portals for student recruitment, marketing funnel, marketing/communication plan essentials and content marketing. In the first half of the afternoon, marketing is discussed again and further. The second half of the afternoon we spend on a topic, depending on the questions of the participants. Before the start of the training we make an inventory of the questions and possible bottlenecks, so we can specifically address them.

Day 2: The second day starts again with a programme that is completely tailored to the wishes and needs of the participants. We then talk about partner collaborations, both within and outside your own institution. Partners within the city, but also possible partner Summer Schools. What are the possibilities and how do you make good agreements? In the afternoon we pay a visit the office of the Utrecht Summer School. We conclude with drinks and a Q&A with all three groups together.

Target group: University adminstrators already leading a summer school
Speakers: Jeroen Torenbeek, Maggy Ovaa, Wendy Schellens, Marc Gebuis
Fee: € 950,- for two days
Including lunches, dinner and social programme
Excluding accommodation 

 

Workshop 3: Effective marketing and recruitment for summer schools
October 29, 2021

This one-day workshop is for those specifically interested in improving their marketing.

Tentative programme
In the morning, both modules are devoted to various aspects of marketing; the content is based on questionnaire responses of the participants. The workshop is therefore tailor-made in all respects. Some examples of topics are: target group segmentation, analytics, conversion optimization, the use of portals for student recruitment, marketing funnel, marketing/communication plan essentials and content marketing. In the afternoon we pay a visit to the Utrecht Summer School office, where, if desired, marketing can also be discussed.

Target group: University adminstrators already leading a summer school
Speakers: Jeroen Torenbeek, Maggy Ovaa, Wendy Schellens, Marc Gebuis
Fee: € 425,- for one day
Including lunch and social programme
Excluding accommodation