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Workshops

Every year we offer a tailor made workshop in which our experts will give all the tools you need to successfully build and expand your summer or winter school. Last year’s workshop was a great success and this year we hope to top that. We’ll take you through the whole process of developing, expanding and marketing your summer programme. Interested in how to increase your student numbers? Then this workshop is for you!

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During this workshop you will:

  • Learn how to expand your program
  • Share experiences with fellow participants
  • Discover all the marketing tools you need
  • Learn how to achieve your recruitment goals
  • Be trained on how to create more student visibility

The workshop will be provided by our experts

Jeroen Torenbeek, founder Utrecht Summer School

In the context of the international aspirations of Utrecht University, he managed to expand the Utrecht Summer School from 400 to 4.000 participants from all over the world in a period of 15 years. Torenbeek's efforts made the Utrecht Summer School the biggest in the EU, if not worldwide. He has received numerous awards for his achievements in the field of internationalisation of higher education, including the Bo Gregersen Award, Utrecht Network Award and a royal distinction of the House of Orange-Nassau.

Wendy Schellens, Marketing & Communications Expert

Wendy Schellens has 25 years' experience, working in various (international) Marketing & Communications management positions in different sectors and companies like BT, Cushman & Wakefield, Cargill, Signify/Philips Lighting and Trust International. As owner of WensCom, she's active in the field of marketing, communications & PR as an independent consultant. She worked on the online marketing & communications strategy for Utrecht Summer School 2019/2020 and has conducted marketing training for international participants on how to successfully organise a summer school.

Maggy Ovaa, Expert on Internationalisation of Research and Education

Maggy Ovaa works partly as a strategic advisor to the Executive Board of the University Medical Center Utrecht/Faculty of Medicine of Utrecht University and partly as an independent consultant developing and implementing strategies for internationalization of research and education. Before she has worked as head of the international office of Inholland University of Applied Sciences. She has been active in the development and implementation of several summer courses in collaboration with the University Medical Center Utrecht and Utrecht Summer School. Maggy holds an M.A. degree in International Affairs and in Latin-America Studies from Utrecht University.

Marc Gebuis, Co-owner Summer Schools in Europe.eu

One of his accomplishments is the increase in Utrecht Summer School participants from 300 to 3000 during the time he worked there. Marc Gebuis is chairman of Babel, an (academic) language centre based in Utrecht, the Netherlands, and is a language partner of Utrecht University. He has a background in online marketing and communication science, holding a Master's degree in the latter from VU Amsterdam (Vrije Universiteit Amsterdam). He is an active member of the European Association for International Education where he was the chair of the Expert Community Language and Culture.

Don't miss this opportunity and register

The workshop will take place in the beautiful city of Utrecht in The Netherlands. We will make sure it will be an unforgettable learning experience with an exciting social programme where you will be able to meet other summer school professionals. Curious?

I’m interested

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