Netherlands, Utrecht

Entrepreneurial Marketing - How Small Firms Can Win

when 29 July 2019 - 2 August 2019
language English
duration 1 week
credits 2 ECTS
fee EUR 495

SMEs face different challenges than their large counterparts. For example, their marketing expertise and budgets are different. This calls for a different way to market their products and services. The main theme during this course will be how small and medium sized firms (SMEs) can create competitive advantage with the limited marketing resources they possess.
Entrepreneurial Marketing is the fourth course in the track "Entrepreneurial Side of Business" and offers the student an insight into this different way.

If you ask an entrepreneur what skills or knowledge have to be developed in their company, most entrepreneurs will answer "marketing". Most marketing courses however focus on larger firms even though the marketing strategies do not seem applicable to smaller entrepreneurial forms with smaller budgets...
The main theme during this course will be how firms (in particular SMEs) can create competitive advantage with the limited marketing resources they possess.
Some knowledge on (traditional) marketing is nice to have but not necessary for this course. Guest lectures are offered for free, so is the hard work... we look forward to meeting you this summer.

This course is the fourth course of the track "Entrepreneurial Side of Business" (1. Entrepreneurship: Theory and Practice- 2. Strategic Entrepreneurship - 3. Social Entrepreneurship- 4. Entrepreneurial Marketing)

Course leader

drs. Peter O. van der Meer

Target group

Students in the final phase of their bachelor/ undergraduate studies.

Course aim

The course aims to create awareness that the marketing done within SMEs is different compared to the marketing done in large firms. At the end of the course the students will have experienced these differences and have some tools to market small and medium sized ventures.

Fee info

EUR 495: Course fee
EUR 200: Housing fee

Register for this course
on course website